Saturday, January 27, 2007

Red

Wow, the new red uniform is blindingly ugly.

I wonder what the thinking was here. I'd guess an attempt to distance the team from the past 14 years.

Or maybe a calculated plan based upon the 2005 study concluding that "red enhances human performance in contests." The idea is that wearing red confers a psychological advantage:

"... humans redden when we are angry and pale when we're scared. These are very important signals to other individuals."
However, and perhaps relevant here, the authors also note that:
"I'm afraid that wearing red won't do any good if you're hopeless anyway," Barton noted. "We've only noted an effect if the competitors are quite closely matched."

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