This week's installment discusses promotion, mainly. Two thoughts come to mind. One, a lot of fans starve with the Pirates and feast with the Steelers. I'd go nuts or give up sports if I only had the Pirates to follow, but that may just be me. Two, the Pirates will sell new player jerseys when they win more than half of their games. There's little the promotion team can do. You can't sell a losing team. The core or majority of the Pirates' next big fanbase is pretty much like the Steelers' fan base. They will be purists of a sort, and purists can only get excited, generally speaking, about winning teams.
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